Tag:

Advertising

Data & Insights

Back-to-School Data Series | Supplies Party!

Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.


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Infographics

Sizzling Hot Data for Your Summer Ad Strategy

Top summer grilling trends in 2022 to inform your ad strategy.


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In the News

How Marketers Can Better Target Today’s Consumers

This year, marketers are finding themselves adjusting to consumers’ transformed shopping and buying preferences as the demand for fast, convenient, and frictionless experiences continue to rise. In addition to changed shopping habits, brands are also looking for new ways to engage with consumers within the evolving parameters of privacy regulations.


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Data & Insights

Expo West 2022: The Breakdown!

After a two-year in-person hiatus, Expo West finally returned in full force last week! Over 65,000 people attended one of the biggest food shows of the year, and several AdAdapted employees were on the floor learning about the natural product industry. Amid all the buzz, several things stood out to the team. Here are a few takeaways we had from Expo West!


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Data & Insights

Quarterly Index: Fastest Growing and Declining Items Landing on Grocery Lists

In the final few months of 2021, shoppers were using their grocery lists to plan for the year ahead, prepare for the holidays, and even remind themselves to vote. While one might expect items on lists to remain consistent year-over-year, this was hardly the case when comparing Q4 2020 to the same period in 2021.


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Data & Insights

Top 3 Reasons Why You Should Execute a Shopping List Marketing Campaign

Over the last few years, Shopping List Marketing has taken the CPG advertising world by storm. Advertisers looking for innovative mobile tactics are finding that the ability to land their promoted products on digital grocery lists can help achieve several goals for their brands.


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Case Studies

Hydrant Increases Sales Velocity with Add-to-List

Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.


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In the News

AdAdapted Announces New Add-to-Cart eCommerce Capabilities for Direct, Its Self-Managed Shopper Advertising Solution

AdAdapted Direct extends marketers ability to drive shoppers towards purchase intent by adding branded products directly to digital carts.


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Data & Insights

Mobile Advertising for CPGs Just Got Easier

The Leading Platform for CPG Mobile Advertising, AdAdapted, Integrates with Out of Milk, One of the Best Shopping List Apps for Android and iOSAdAdapted, a leading mobile advertising solution for Consumer Packaged Goods (CPG) brands, announces a partnership with Out of Milk, one of the top mobile grocery list apps on both Android and iOS.


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Data & Insights

The Digital Difference: Best Way to Hold Your Ad Spend Accountable

Let’s say for context, that you’re in charge of a CPG advertising budget. Your marketing department or agency asks for a few million dollars to spend on mobile, but could only promise you, with minimal confidence, that the ads would reach in-market consumers, at best, 25% of the time; would you give it up or take your money elsewhere?


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In the News

Mobile Advertising Innovation Increases Sales for CPG by 3x+

A new tool simplifies grocery shopping and planning for consumers; multiplies revenue for brands and retailersIn a perfect world, ads are both useful to the consumer and help sell an advertiser’s product. AdAdapted’s Add-It® allows consumers to add products they like directly to their digital grocery list; making grocery shopping easier and providing a sophisticated 1:1 measurement of purchase intent for CPGs.


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Data & Insights

Leading KPI for CPG Digital Ad Campaigns

Getting on Consumer Digital Grocery Lists is the #1 KPI of a Successful CPG Ad CampaignHave you ever questioned how hard your mobile ad spend is working for your brand? Are you getting increased requests for metrics that support your digital advertising investments? What if you could measure exactly what the consumer’s reaction was when they saw your promoted product? And that measure would give you a meaningful KPI that directly relates to sales and truly reflects purchase intent. This would be idyllic, right?


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Data & Insights

10 Mobile Apps CPG Advertisers Should Know About

Consumers use hundreds of different mobile apps to plan and shop for groceries. While it’s great news for shoppers who want choices, the broadness of the landscape can make it a bit difficult for CPG and grocery advertisers to keep track of what’s available and what makes each grocery app unique.


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Data & Insights

5 Horrible Mistakes Grocery Retailers are Making with Mobile

A strong mobile strategy has become a must for grocery retailers. The country’s largest grocers have already made a commitment to mobile, including heavy investments into apps, and the rest are feeling more pressure than ever to include the channel in their marketing mix.


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Data & Insights

More CPG Spend Going to Shopper Marketing in 2019, According to a Recent Survey

This year, CPGs are upping their spend in Shopper Marketing, specifically into digital and mobile channels. How does your organization compare?


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Data & Insights

The Ultimate Add-to-List Glossary

CPG advertisers that want to bridge the measurement gap between their online ad strategies and consumers’ offline shopping activities need to look no further than digital grocery lists.


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Data & Insights

4 Ways Digital Grocery Lists Predict In-Store Sales

CPGs would love a crystal ball that shows what products shoppers will buy before they actually buy them. Now they have one: Digital grocery lists.


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Data & Insights

7 Tell-Tale Signs You Need a New Mobile Advertising Strategy

Time spent on mobile officially overtook TV in 2019, making it critical for CPGs to reach and engage consumers on their favorite device. Some brands have figured it out, while others, despite plenty of dollars exhausted are wondering what they could be doing differently.


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Data & Insights

How Grocery Lists Can Predict Pandemic Concern

As the coronavirus spreads across the globe we see large-scale public reactions in the form of travel bans, schools closing, falling stocks, companies working remotely, and universities shifting to online classes in order to contain the spread.


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