Tag:

Advertising

Data & Insights

Turn Shoppers Into Buyers With This One Trick!

Psst…It’s Simple: Just Get On Their List, But You Have to Know How! Digital advertising has revolutionized the way businesses reach and engage with their target audiences. In the grocery industry, digital advertising is crucial for turning shoppers into buyers, as it allows businesses to reach a large number of potential customers at a relatively low cost.


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Data & Insights

Top 4 Trends in CPG Digital Advertising That'll Elevate Your Brand in 2023

Most of you might still in the throws of getting 2022 wrapped up and some of you are well into planning for 2023. Regardless, reviewing upcoming trends is great way to start off your new year strategy.


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Data & Insights

3 Advertising Must Dos Before the End of 2022

2022 is coming to a quick close. Now is the time for marketers to take stock of the past year’s wins and losses and look to activate plans for 2023. But November and December don’t need to be a lame-duck marketing season in terms of making changes that impact this year’s results. There’s still time to make quick changes and see positive outcomes before the new year. So let’s discuss three must-dos advertisers can implement now for 2022!


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Data & Insights

3 Consumer Behaviors that Brands Must React To During An Economic Downturn

Whether a pandemic or a looming recession, brands will always face unpredictable external forces that impact consumer behavior. As experts continue to define our current economic situation, we as marketers can always look to past downturns to help formulate educated strategies that support brand-building regardless of the unknowns.


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In the News

For the Third Time, AdAdapted Appears on the Inc. 5000, Ranking No. 1697 With 3-Year Revenue Growth of 366%

AdAdapted today announced it has ranked No. 1697 on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses.


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Data & Insights

Shopping Lists: The Answer to Recession-Proof Advertising for CPGs

Consumers are using digital shopping lists to plan their grocery shopping trips now more than ever. In fact, 58% of Americans are comfortable using digital tools to assist their grocery shopping, and more than 49% use a list-building app on their mobile phone to plan or shop for groceries. Digital lists are not going anywhere. Now is time to engage them in your advertising mix, and here’s why:


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In the News

AdAdapted Launches New Shoppable Video Ads

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has launched add-to-cart, Shoppable Video Ads. Brands can now seamlessly tell their brand story, while increasing conversions and gathering critical customer insight through mobile browser, mid-article or stand-alone video.


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In the News

AdAdapted Announces Continued Momentum and Growth in 2022 Led by New Office Opening in Denver

The new Denver office supports AdAdapted’s focus on expanding strategic retail partnerships and further diversifying its offering for CPG brands, agencies and retailers.


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Data & Insights

What Ad Tactics to Cut & Prioritize When Budgets are Shifting

We’ve all been inundated with the speculation surrounding the looming recession. But, is the economic doom-and-gloom a self-fulfilling prophecy, an unavoidable fact, or merely hype? Regardless of where the economy moves, the uncertainty is palpable. And during unstable times, we feel the shifts in priorities for both customers and brands as both groups navigate this economic ambiguity. 


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Data & Insights

How To Drive Greater Sales Velocity by Being Retailer Agnostic

After you’ve spent months, even years, bringing a new product to market, seeing it finally on store shelves is a point of professional pride that you should relish. And, when you’re done relishing (wink), you can now think about what it takes to get that product to move! Your retailers will scrutinize your product velocity, and helping your brand maximize its success by moving products from shelf to carts will be a top priority as your item debuts. 


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In the News

CPG Brands' Ad Success Post-Super Bowl

AdAdapted, a shopping list marketing and insights platform, evaluated brands who advertised during Super Bowl LVI, which was the most-watched Super Bowl in the last five years, according to eMarketer.


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In the News

DBusiness Daily Update: Metro Detroit’s Skinphorea Skincare Clinic to Start Nationwide Franchising, and More

Metro Detroit-based Skinphorea Facial Bar, which specializes in multicultural skincare, has begun its nationwide franchising effort with an operation in Dallas.


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In the News

Shopping List Marketing Technology with AdAdapted’s Molly McFarland

The CPG Guys, PVSB and Sri are joined in this episode by Molly McFarland, founder & Chief Revenue Officer of AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers.


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In the News

AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart Advertising Solution for CPG Brands, Retailers, and Agencies

ANN ARBOR, MI, Sept. 20, 2021 (BUSINESS WIRE) — AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies and retailers today announced the launch of AdAdapted Direct,


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In the News

Innovation Powers Economy in Ann Arbor

The Ann Arbor region is fertile ground for tech-oriented companies seeking investment, resources and talent to pursue innovation and success.


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Data & Insights

It All Hangs in the Balance: Pros & Cons of Retail Media Networks vs Retailer Agnostic Strategy

Defining the right retailer engagement strategy for your brand can be a daunting task. Is it better to partner directly with retailers or drive sales at multiple retailers? Or both? And more importantly, the relationships a brand builds with retailers are critical to success – making this decision even more impactful and important. It's no wonder the question is often asked: Should I work with a retailer media network or build a retailer agnostic strategy? We're here to help!


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Data & Insights

Five Essential Ways to Advertise for New Product Launch

You’ve done your research on new product launches. You know your audience better than your colleagues and have precision-crafted your message. But, with an average of 30,000 new CPG products launching every year, cutting through the fray to connect with your ideal customer and future brand ambassadors takes additional finesse. 


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Data & Insights

Back to School Series: Ad Strategy Insights for Lunch Prep Items

With summer vacation mere weeks away, millions of American schoolchildren are eagerly looking forward to months away from the classroom. On the other hand, for CPGs and media agencies, planning for this year’s back-to-school shopping season is very much top of mind.


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Data & Insights

Back-to-School Series: Insights to Inform Your School Supplies Party

Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.


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Infographics

Sizzling Hot Data for Your Summer Ad Strategy

Top summer grilling trends in 2022 to inform your ad strategy.


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In the News

How Marketers Can Better Target Today’s Consumers

This year, marketers are finding themselves adjusting to consumers’ transformed shopping and buying preferences as the demand for fast, convenient, and frictionless experiences continue to rise. In addition to changed shopping habits, brands are also looking for new ways to engage with consumers within the evolving parameters of privacy regulations.


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Data & Insights

Expo West 2022: The Breakdown!

After a two-year in-person hiatus, Expo West finally returned in full force last week! Over 65,000 people attended one of the biggest food shows of the year, and several AdAdapted employees were on the floor learning about the natural product industry. Amid all the buzz, several things stood out to the team. Here are a few takeaways we had from Expo West!


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Data & Insights

Quarterly Index: Fastest Growing and Declining Items Landing on Grocery Lists

In the final few months of 2021, shoppers were using their grocery lists to plan for the year ahead, prepare for the holidays, and even remind themselves to vote. While one might expect items on lists to remain consistent year-over-year, this was hardly the case when comparing Q4 2020 to the same period in 2021.


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Data & Insights

Top 3 Reasons Why You Should Execute a Shopping List Marketing Campaign

Over the last few years, Shopping List Marketing has taken the CPG advertising world by storm. Advertisers looking for innovative mobile tactics are finding that the ability to land their promoted products on digital grocery lists can help achieve several goals for their brands.


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Case Studies

Hydrant Increases Sales Velocity with Add-to-List

Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.


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In the News

AdAdapted Announces New Add-to-Cart eCommerce Capabilities for Direct, Its Self-Managed Shopper Advertising Solution

AdAdapted Direct extends marketers ability to drive shoppers towards purchase intent by adding branded products directly to digital carts.


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Data & Insights

Mobile Advertising for CPGs Just Got Easier

The Leading Platform for CPG Mobile Advertising, AdAdapted, Integrates with Out of Milk, One of the Best Shopping List Apps for Android and iOSAdAdapted, a leading mobile advertising solution for Consumer Packaged Goods (CPG) brands, announces a partnership with Out of Milk, one of the top mobile grocery list apps on both Android and iOS.


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Data & Insights

The Digital Difference: Best Way to Hold Your Ad Spend Accountable

Let’s say for context, that you’re in charge of a CPG advertising budget. Your marketing department or agency asks for a few million dollars to spend on mobile, but could only promise you, with minimal confidence, that the ads would reach in-market consumers, at best, 25% of the time; would you give it up or take your money elsewhere?


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In the News

Mobile Advertising Innovation Increases Sales for CPG by 3x+

A new tool simplifies grocery shopping and planning for consumers; multiplies revenue for brands and retailersIn a perfect world, ads are both useful to the consumer and help sell an advertiser’s product. AdAdapted’s Add-It® allows consumers to add products they like directly to their digital grocery list; making grocery shopping easier and providing a sophisticated 1:1 measurement of purchase intent for CPGs.


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Data & Insights

Leading KPI for CPG Digital Ad Campaigns

Getting on Consumer Digital Grocery Lists is the #1 KPI of a Successful CPG Ad CampaignHave you ever questioned how hard your mobile ad spend is working for your brand? Are you getting increased requests for metrics that support your digital advertising investments? What if you could measure exactly what the consumer’s reaction was when they saw your promoted product? And that measure would give you a meaningful KPI that directly relates to sales and truly reflects purchase intent. This would be idyllic, right?


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Data & Insights

10 Mobile Apps CPG Advertisers Should Know About

Consumers use hundreds of different mobile apps to plan and shop for groceries. While it’s great news for shoppers who want choices, the broadness of the landscape can make it a bit difficult for CPG and grocery advertisers to keep track of what’s available and what makes each grocery app unique.


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Data & Insights

5 Horrible Mistakes Grocery Retailers are Making with Mobile

A strong mobile strategy has become a must for grocery retailers. The country’s largest grocers have already made a commitment to mobile, including heavy investments into apps, and the rest are feeling more pressure than ever to include the channel in their marketing mix.


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Data & Insights

More CPG Spend Going to Shopper Marketing in 2019, According to a Recent Survey

This year, CPGs are upping their spend in Shopper Marketing, specifically into digital and mobile channels. How does your organization compare?


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Data & Insights

The Ultimate Add-to-List Glossary

CPG advertisers that want to bridge the measurement gap between their online ad strategies and consumers’ offline shopping activities need to look no further than digital grocery lists.


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Data & Insights

4 Ways Digital Grocery Lists Predict In-Store Sales

CPGs would love a crystal ball that shows what products shoppers will buy before they actually buy them. Now they have one: Digital grocery lists.


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Data & Insights

7 Tell-Tale Signs You Need a New Mobile Advertising Strategy

Time spent on mobile officially overtook TV in 2019, making it critical for CPGs to reach and engage consumers on their favorite device. Some brands have figured it out, while others, despite plenty of dollars exhausted are wondering what they could be doing differently.


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Data & Insights

How Grocery Lists Can Predict Pandemic Concern

As the coronavirus spreads across the globe we see large-scale public reactions in the form of travel bans, schools closing, falling stocks, companies working remotely, and universities shifting to online classes in order to contain the spread.


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