Ann Arbor, MI, May 25, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform
AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers today announced the launch of AdAdapted Direct, an on-demand, self-managed advertising solution built to make consumer marketing easy and accessible to any size business.
Connecting impressions with branded product list adds. Ripple milk is a well-known dairy-free milk product. Ripple partnered with AdAdapted to build awareness and trial through various campaigns. Digital executions included AdAdapted’s proprietary Add-to-List function to get products directly onto consumer shopping lists, Keyword Intercept to intercept shoppers when they search for what products to add to their shopping list, an Awareness execution to drive product use via a native content experience, and a Consumer Poll to measure lift.
Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing
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