Tag:

Data

In the News

AdAdapted and Comscore Partner To Bring Consumer Insight Capabilities and LDA Compliance to Alcohol Advertisers

Alcohol CPG brands and agency advertisers can confidently reach the right customers at the right time by ensuring they are complying with minimum age requirements.


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Data & Insights

Ghoulish Data That’ll Scare You This Halloween

We need to talk about something controversial. ‍Candy corn. ‍People seem to love it or hate it. And, according to the National Confectioners Association, there may be a generational component involved in liking the striped sweet. GenX and Baby Boomers average 57% in favor of candy corn, with only 47% of Millennials and GenZ enjoying it. But either way, it's no surprise this highly seasonal (and contentious) candy item makes shoppers' grocery lists during the fall, peaking in October.


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In the News

AdAdapted Data Shows Movement Across Cheddar, Parmesan, and Mozzarella Categories

The cheese section of a grocery store is frequented by many consumers, but what have been their shopping behaviors over the past couple of years? I’ve heard this question come up in many conversations with fellow industry members, so I decided to do some digging. With the help of invaluable insights from our friends at AdAdapted, here is what I found.


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Infographics

Holiday CPG Data to Inform Your Holiday Ad Strategy

Download our latest holiday data infographic to inform your 2022 end-of-year ad strategy!


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Data & Insights

Holiday Data Series: Winter Warm-Up

Marketers, it’s time to trade your iced coffee for a warm mug of joe while we serve up some piping hot holiday beverage data! In this holiday blog, we concentrate on the warm beverages that keep you cozy while Jack Frost is nipping at your nose…coffee and tea! 


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In the News

How Are Shoppers Building Their Summer Grilling Baskets?

As retailers and CPGs get ready to light it up for grilling season, they can glean some insights from AdAdapted’s data on mobile shopping results from last year and their projections for the upcoming peak sales period for grilling staples and supplies.


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In the News

MarTech Interview with Josh Sukenic, VP and General Manager at AdAdapted

Josh Sukenic, VP and General Manager at AdAdapted chats about the growing benefits and features of today’s self-serve ad platforms while sharing a few digital advertising best practices to help drive better digital ad ROI in this catch-up:


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In the News

AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency

Ann Arbor, MI, May 25, 2022 – AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform


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In the News

Grocery Shoppers Ask, 'Where Are the Deals?

Where's the deal? Consumers looking for ways to save on the grocery items they need most amid decades-high inflation feel they're coming up empty-handed, new shopper surveys suggest.


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In the News

Five Best Tips for Building a Mobile Advertising Strategy in 2022

U.S. adults spend an average of 3 hours and 43 minutes on mobile devices daily, in which part of that time is spent shopping online or using different apps to help them plan future in-store purchases.


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In the News

96% of CPG Marketers Believe Getting on a Shopper’s Digital Grocery List is Critical to Brand Success

AdAdapted, the leading add-to-list mobile marketing and insights platform built for CPG brands, agencies, and retailers, today announced findings of its research report “Shopping List Marketing: The Smarter Way to Find and Influence Consumers.”


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In the News

AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart Advertising Solution for CPG Brands, Retailers, and Agencies

ANN ARBOR, MI, Sept. 20, 2021 (BUSINESS WIRE) — AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies and retailers today announced the launch of AdAdapted Direct,


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In the News

Innovation Powers Economy in Ann Arbor

The Ann Arbor region is fertile ground for tech-oriented companies seeking investment, resources and talent to pursue innovation and success.


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In the News

AdAdapted Partners With Buzzfeed’s Tasty and Northfork to Expand Add-to-Bag Capabilities for Brands

AdAdapted, the leading shopping list marketing and insights platform built for CPG brands, agencies, and retailers, announces a new partnership with Buzzfeed’s Tasty, the world’s largest social food network, and top recipe shopping technology provider Northfork.


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In the News

Northfork Announces Foodstuffs Deal and Key Appointments

Recipe shopping technology provider Northfork has partnered with Buzzfeed’s Tasty, a social food network, and AdAdapted, a shopping list marketing and insights platform.


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In the News

Executive of the Year Winner: Molly McFarland

Molly McFarland offers a unique perspective as a woman in the tech start-up world. A native of Maine and a graduate of Tulane University in English and creative writing, she started her career at an architecture firm before marketing software. But in 2012, she added co-founder to her list of credentials when she and a previous coworker and friend, Mike Pedersen, opened the doors for mobile ad solution company AdAdapted.


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In the News

Stats to Savor as Summer Grilling Heats Up

The temps are rising, and summer holidays are approaching, which only means one thing: It’s grilling season. About 56% of Americans grilled for Memorial Day in 2021, according to Statista, but the most popular holiday for grilling, at 68%, was Fourth of July.


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Data & Insights

Back to School Series: Ad Strategy Insights for Lunch Prep Items

With summer vacation mere weeks away, millions of American schoolchildren are eagerly looking forward to months away from the classroom. On the other hand, for CPGs and media agencies, planning for this year’s back-to-school shopping season is very much top of mind.


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In the News

AdAdapted Partners With LiveRamp to Expand Network Audience and Increase Targeting Efficiency

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with LiveRamp, the leading data connectivity platform.


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Data & Insights

Back-to-School Series: Insights to Inform Your School Supplies Party

Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.


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Infographics

Sizzling Hot Data for Your Summer Ad Strategy

Top summer grilling trends in 2022 to inform your ad strategy.


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Data & Insights

Summer Grilling Series: Popular Summer Grilling Staples

We’ve made it to the final post in our Summer Grilling Series (and some may say we’ve saved the best for last), bringing you the most popular summer grilling items on consumers’ grocery lists! From favored proteins to preferred condiment brands, we have ranked the top ten items in multiple categories based on shopper list data. Discover if your favorites rank! 


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Data & Insights

Summer Grilling Series: Correlated Products

When you think of summer grilling, some of the first few items that come to mind are hot dogs, burgers, and buns. Of course, there are many other items required to entertain on a hot summer weekend!


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Data & Insights

Summer Grilling Series: Plant-Based Proteins are 🔥

Sun’s out, buns out…burger buns that is! While some parts of the country enjoy grilling season year-round, Memorial Day officially kicks off the summer grilling season across the country, and hot-diggity-dog, are we ready for it here at AdAdapted!


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Data & Insights

Quarterly Index: Fastest Growing and Declining Items Landing on Grocery Lists

In the final few months of 2021, shoppers were using their grocery lists to plan for the year ahead, prepare for the holidays, and even remind themselves to vote. While one might expect items on lists to remain consistent year-over-year, this was hardly the case when comparing Q4 2020 to the same period in 2021.


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Case Studies

Heineken® Reaches $3.32 ROAS with Add-to-List Solution

Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas


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Case Studies

Chinet® Sees Impact from Add-to-List and Click2Cart® Solutions

Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas


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Case Studies

Short’s Drives Sales of New SKU and Discovers New Hot Markets

Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing


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