Tag:

Grocery List Data

In the News

AdAdapted and Comscore Partner To Bring Consumer Insight Capabilities and LDA Compliance to Alcohol Advertisers

Alcohol CPG brands and agency advertisers can confidently reach the right customers at the right time by ensuring they are complying with minimum age requirements.


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Data & Insights

Ghoulish Data That’ll Scare You This Halloween

We need to talk about something controversial. ‍Candy corn. ‍People seem to love it or hate it. And, according to the National Confectioners Association, there may be a generational component involved in liking the striped sweet. GenX and Baby Boomers average 57% in favor of candy corn, with only 47% of Millennials and GenZ enjoying it. But either way, it's no surprise this highly seasonal (and contentious) candy item makes shoppers' grocery lists during the fall, peaking in October.


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In the News

AdAdapted Data Shows Movement Across Cheddar, Parmesan, and Mozzarella Categories

The cheese section of a grocery store is frequented by many consumers, but what have been their shopping behaviors over the past couple of years? I’ve heard this question come up in many conversations with fellow industry members, so I decided to do some digging. With the help of invaluable insights from our friends at AdAdapted, here is what I found.


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Infographics

Holiday CPG Data to Inform Your Holiday Ad Strategy

Download our latest holiday data infographic to inform your 2022 end-of-year ad strategy!


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Data & Insights

What Ad Tactics to Cut & Prioritize When Budgets are Shifting

We’ve all been inundated with the speculation surrounding the looming recession. But, is the economic doom-and-gloom a self-fulfilling prophecy, an unavoidable fact, or merely hype? Regardless of where the economy moves, the uncertainty is palpable. And during unstable times, we feel the shifts in priorities for both customers and brands as both groups navigate this economic ambiguity. 


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Data & Insights

Holiday Data Series: Winter Warm-Up

Marketers, it’s time to trade your iced coffee for a warm mug of joe while we serve up some piping hot holiday beverage data! In this holiday blog, we concentrate on the warm beverages that keep you cozy while Jack Frost is nipping at your nose…coffee and tea! 


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Data & Insights

Q2 2022 Quarterly Index: What's Trending with Grocery List Builders?

Changes are certainly happening this year and AdAdapted’s quarterly index has documented some of what has changed with grocery list builders and their list building tendencies.‍ No surprise to anyone that...


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In the News

How Are Shoppers Building Their Summer Grilling Baskets?

As retailers and CPGs get ready to light it up for grilling season, they can glean some insights from AdAdapted’s data on mobile shopping results from last year and their projections for the upcoming peak sales period for grilling staples and supplies.


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In the News

96% of CPG Marketers Believe Getting on a Shopper’s Digital Grocery List is Critical to Brand Success

AdAdapted, the leading add-to-list mobile marketing and insights platform built for CPG brands, agencies, and retailers, today announced findings of its research report “Shopping List Marketing: The Smarter Way to Find and Influence Consumers.”


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In the News

Stats to Savor as Summer Grilling Heats Up

The temps are rising, and summer holidays are approaching, which only means one thing: It’s grilling season. About 56% of Americans grilled for Memorial Day in 2021, according to Statista, but the most popular holiday for grilling, at 68%, was Fourth of July.


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Data & Insights

Back to School Series: Ad Strategy Insights for Lunch Prep Items

With summer vacation mere weeks away, millions of American schoolchildren are eagerly looking forward to months away from the classroom. On the other hand, for CPGs and media agencies, planning for this year’s back-to-school shopping season is very much top of mind.


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Data & Insights

Back-to-School Series: Insights to Inform Your School Supplies Party

Crayons and notebooks and pens, oh my! It’s almost summer break for students, but marketers planning back-to-school launches still have a lot to consider after the final bell of the year rings.


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Infographics

Sizzling Hot Data for Your Summer Ad Strategy

Top summer grilling trends in 2022 to inform your ad strategy.


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Data & Insights

Summer Grilling Series: Popular Summer Grilling Staples

We’ve made it to the final post in our Summer Grilling Series (and some may say we’ve saved the best for last), bringing you the most popular summer grilling items on consumers’ grocery lists! From favored proteins to preferred condiment brands, we have ranked the top ten items in multiple categories based on shopper list data. Discover if your favorites rank! 


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Data & Insights

Summer Grilling Series: Correlated Products

When you think of summer grilling, some of the first few items that come to mind are hot dogs, burgers, and buns. Of course, there are many other items required to entertain on a hot summer weekend!


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Data & Insights

Summer Grilling Series: Plant-Based Proteins are 🔥

Sun’s out, buns out…burger buns that is! While some parts of the country enjoy grilling season year-round, Memorial Day officially kicks off the summer grilling season across the country, and hot-diggity-dog, are we ready for it here at AdAdapted!


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Data & Insights

Quarterly Index: Fastest Growing and Declining Items Landing on Grocery Lists

In the final few months of 2021, shoppers were using their grocery lists to plan for the year ahead, prepare for the holidays, and even remind themselves to vote. While one might expect items on lists to remain consistent year-over-year, this was hardly the case when comparing Q4 2020 to the same period in 2021.


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Data & Insights

What Should Advertisers Do with Remaining Budget?

We all know the saying… Use it or lose it! It’s that time again for mobile marketers; the end of the year is quickly approaching, but not all of your budget has been spent yet. If it goes unused, you may be left with less next year!


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Data & Insights

Most Popular Categories and Brands in Dairy by List Activity

For many CPGs, grocery list app data is an untapped resource that can offer previously unknown insights into their category and competitive brands. In this series, we will examine user list behavior in popular CPG categories and how different well-known brands perform within them.


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Case Studies

Heineken® Reaches $3.32 ROAS with Add-to-List Solution

Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas


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Data & Insights

Mobile Web vs. Mobile In-App: Where to Advertise and Why

Millions of people use mobile devices and millions of mobile users spend large amounts of time in apps to plan and shop. With that said, it is no surprise that CPG advertising professionals are adjusting their marketing spend to properly address the mobile in-app environment.


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Case Studies

Chinet® Sees Impact from Add-to-List and Click2Cart® Solutions

Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas


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Data & Insights

iOS 14.5: Updates on Changes, Immediate Impacts, and Next Steps

After months of anticipation, Apple finally introduced iOS 14.5 in late April. While the updated iOS included the typical new emojis and bug fixes, most of the widespread speculation had centered around new privacy and tracking protections for users.


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Data & Insights

Planning Your Halloween Ad Strategy? Here’s Data to Help Inform Your Plans

As advertisers prepare for the Halloween holiday, our analytics team is excited to share what we are seeing in terms of list activity for this spooky event.


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Data & Insights

What is Shopping List Marketing? Everything You Need to Know…

With the increase in reliance on mobile and ever-changing mobile consumer behavior, advertisers are always looking for new ways to reach consumers. Now more than ever, shoppers plan their grocery trips ahead of time, working towards greater shopping efficiency and less time spent in-store.


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Data & Insights

Juice Boxes, Granola Bars, and Lunchables… What Will Be on the List This Back-to-School Season?

Do you know how your brand will perform this back-to-school season? With hybrid classes in session, parents have changed the frequency they shop for kids’ lunch and snack items. Brand loyalty is also up in the air following a school year in which parents’ and kids’ habits were disrupted. As a result, marketers face uncertain outcomes heading into one of the busiest shopping seasons of the year.


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Data & Insights

Fastest-Growing & Declining Categories in Grocery List Building

As 2021 wears on, consumers are beginning to return to some pre-pandemic habits. One of the most obvious places that this manifests itself is at the grocery store. A comparison of grocery list data from Q3 2020 to Q3 2021 reveals the fastest growing and declining categories year-over-year and points to the activities consumers are engaging in as a part of their daily lives.


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Data & Insights

Use It or Lose It! Solutions for Advertisers EOY Budget Scramble

For most people, the holidays are the happiest time of the year. For many mobile marketers, though, the scramble to exhaust budgets can be extremely stressful; if left unspent, they may be left with less in 2022!


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