Tag:

Holiday Advertising

In the News

AdAdapted Data Shows Movement Across Cheddar, Parmesan, and Mozzarella Categories

The cheese section of a grocery store is frequented by many consumers, but what have been their shopping behaviors over the past couple of years? I’ve heard this question come up in many conversations with fellow industry members, so I decided to do some digging. With the help of invaluable insights from our friends at AdAdapted, here is what I found.


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Infographics

Holiday CPG Data to Inform Your Holiday Ad Strategy

Download our latest holiday data infographic to inform your 2022 end-of-year ad strategy!


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Data & Insights

Holiday Data Series: How Will Shoppers Get Into Holiday Spirits? Hint: Cheers included

Alcoholic beverages, while popular throughout the year, are among the most seasonal items that grocery shoppers add to their lists. In this blog, we’ll take a closer look at the consumption rate for different types of alcohol and brands during the holiday season. We’ll also determine whether historical trends can continue during the holiday season of 2022. ‍


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Data & Insights

Holiday Data Series: Winter Warm-Up

Marketers, it’s time to trade your iced coffee for a warm mug of joe while we serve up some piping hot holiday beverage data! In this holiday blog, we concentrate on the warm beverages that keep you cozy while Jack Frost is nipping at your nose…coffee and tea! 


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Data & Insights

WHAT TO EXPECT: Holiday Grocery Shopping in 2020

It’s holiday planning time! In a conventional year, CPG brands would look to tried-and-true messaging and in-store tactics to catch consumers’ eyes. With conventional expectations turned upside down, however, advertisers are now facing uncertainty over how shopping habits and patterns will change and how to adjust their strategy accordingly.


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Data & Insights

Supporting Holiday Ad Campaigns Amidst Uncertainty

If we can definitively say anything about 2020 so far, it is that our usual rhythms have been thrown off. Since our daily lives were first upended earlier this year, we have not been able to count on previous patterns and trends. This presents a huge challenge to those of us in advertising, who often rely on historic trends in order to predict year-over-year changes.


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