The cheese section of a grocery store is frequented by many consumers, but what have been their shopping behaviors over the past couple of years? I’ve heard this question come up in many conversations with fellow industry members, so I decided to do some digging. With the help of invaluable insights from our friends at AdAdapted, here is what I found.
Download our latest holiday data infographic to inform your 2022 end-of-year ad strategy!
Alcoholic beverages, while popular throughout the year, are among the most seasonal items that grocery shoppers add to their lists. In this blog, we’ll take a closer look at the consumption rate for different types of alcohol and brands during the holiday season. We’ll also determine whether historical trends can continue during the holiday season of 2022.
Marketers, it’s time to trade your iced coffee for a warm mug of joe while we serve up some piping hot holiday beverage data! In this holiday blog, we concentrate on the warm beverages that keep you cozy while Jack Frost is nipping at your nose…coffee and tea!
It’s holiday planning time! In a conventional year, CPG brands would look to tried-and-true messaging and in-store tactics to catch consumers’ eyes. With conventional expectations turned upside down, however, advertisers are now facing uncertainty over how shopping habits and patterns will change and how to adjust their strategy accordingly.
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