After you’ve spent months, even years, bringing a new product to market, seeing it finally on store shelves is a point of professional pride that you should relish. And, when you’re done relishing (wink), you can now think about what it takes to get that product to move! Your retailers will scrutinize your product velocity, and helping your brand maximize its success by moving products from shelf to carts will be a top priority as your item debuts.
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