Tag:

New Product Launch

In the News

AdAdapted Celebrates 2022 Momentum Driven By New Partnerships, Products, and Overall Company Growth

ANN ARBOR, Mich.--(BUSINESS WIRE)--AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, today announced the results of a successful 2022 fiscal year. In 2022, the company expanded its product offerings, customer roster and team, leading to a 38% increase in revenue and a number of industry recognitions.


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In the News

Testing New Markets or Launching a New Product? How Emerging Brands Can Make the Most of Their Marketing Dollars

Many challenges continue to prove tricky for marketers when it comes to testing new markets and launching the latest products. This mostly holds up as they look to build both consumer awareness and buy-in from retailers.It’s a tough market. In fact, an average of 30,000 new products launch each year. Yet, according to Nielsen, only 15% of new consumer packaged goods products are still around in two years’ time.


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Data & Insights

Five Essential Ways to Advertise for New Product Launch

You’ve done your research on new product launches. You know your audience better than your colleagues and have precision-crafted your message. But, with an average of 30,000 new CPG products launching every year, cutting through the fray to connect with your ideal customer and future brand ambassadors takes additional finesse. 


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Data & Insights

Pros & Cons of Retail Media Networks For New Product Launch

It’s official! retail media networks are not only here to stay, but also still growing rapidly. According to Merkle, a quarter of retailers received over $100 million in revenue on their networks in 2021. Additionally, 81% of CPGs plan to spend more on retail media networks in 2022. As with any advertising tactic, there are pros and cons for brands looking to engage with retail media networks. Continue reading below to learn more about some of the benefits and challenges that CPGs are currently facing!


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