Tag:

recession

Data & Insights

3 Consumer Behaviors that Brands Must React To During An Economic Downturn

Whether a pandemic or a looming recession, brands will always face unpredictable external forces that impact consumer behavior. As experts continue to define our current economic situation, we as marketers can always look to past downturns to help formulate educated strategies that support brand-building regardless of the unknowns.


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Data & Insights

How To Create a Secure Ad Strategy in an Inflated Environment

Security is everything in uncertain times. Making sure you feel secure in your ad strategy is critical whether your a brand, agency or retailer. But how can you create an environment where you feel secure when the current landscape is so unstable? Prices are at astronomical highs, supply chain issues plague almost every category, and consumers are changing their shopping habits by the day. We’ve collected a few pointers on how to how to create a secure strategy amidst current uncertain times.


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Data & Insights

What Ad Tactics to Cut & Prioritize When Budgets are Shifting

We’ve all been inundated with the speculation surrounding the looming recession. But, is the economic doom-and-gloom a self-fulfilling prophecy, an unavoidable fact, or merely hype? Regardless of where the economy moves, the uncertainty is palpable. And during unstable times, we feel the shifts in priorities for both customers and brands as both groups navigate this economic ambiguity. 


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