We’ve all been inundated with the speculation surrounding the looming recession. But, is the economic doom-and-gloom a self-fulfilling prophecy, an unavoidable fact, or merely hype? Regardless of where the economy moves, the uncertainty is palpable. And during unstable times, we feel the shifts in priorities for both customers and brands as both groups navigate this economic ambiguity.
Where's the deal? Consumers looking for ways to save on the grocery items they need most amid decades-high inflation feel they're coming up empty-handed, new shopper surveys suggest.
What are the benefits of each, and how should you use them? Is there such a thing as too much data? For many CPG marketers, it can be hard to choose from the plethora of options available, and even harder to figure out how to use the data once it is in their hands. Ultimately, the goal is always to develop a strategy that feeds itself; any data collected should inform future marketing spend, improve targeting, and make advertising efforts more effective.
We all know the saying… Use it or lose it! It’s that time again for mobile marketers; the end of the year is quickly approaching, but not all of your budget has been spent yet. If it goes unused, you may be left with less next year!
Millions of people use mobile devices and millions of mobile users spend large amounts of time in apps to plan and shop. With that said, it is no surprise that CPG advertising professionals are adjusting their marketing spend to properly address the mobile in-app environment.
After months of anticipation, Apple finally introduced iOS 14.5 in late April. While the updated iOS included the typical new emojis and bug fixes, most of the widespread speculation had centered around new privacy and tracking protections for users.
As advertisers prepare for the Halloween holiday, our analytics team is excited to share what we are seeing in terms of list activity for this spooky event.
In the first few months of 2020, many observers of the CPG marketing space speculated that grocery shopping would be changed forever. Many changes to consumer behavior appear to have some level of permanence, particularly the increased consumer usage of mobile to assist with grocery shopping.
As 2021 wears on, consumers are beginning to return to some pre-pandemic habits. One of the most obvious places that this manifests itself is at the grocery store. A comparison of grocery list data from Q3 2020 to Q3 2021 reveals the fastest growing and declining categories year-over-year and points to the activities consumers are engaging in as a part of their daily lives.
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