Alcoholic beverages, while popular throughout the year, are among the most seasonal items that grocery shoppers add to their lists. In this blog, we’ll take a closer look at the consumption rate for different types of alcohol and brands during the holiday season. We’ll also determine whether historical trends can continue during the holiday season of 2022.
With summer vacation mere weeks away, millions of American schoolchildren are eagerly looking forward to months away from the classroom. On the other hand, for CPGs and media agencies, planning for this year’s back-to-school shopping season is very much top of mind.
AdAdapted’s mobile ad unit drove sales increase at large retailer for a chocolate supplement brand, Good Day ChocolateIn a recent advertising campaign, a chocolate-based supplement company, Good Day Chocolate, saw an increase in sales specifically connected to AdAdapted’s Add-to-List mobile advertising solution.
Soulful New Orleans coffee with a rich history. French Market Coffee (FMC) boasts a historically robust coffee with the flair of New Orleans culture. With recent branding updates and new products rolling out, FMC engaged AdAdapted to promote their Cold Brew and Bag Coffee products to our exclusive grocery-minded mobile audience. AdAdapted’s proprietary Add-to-List function, which gets products directly onto consumer shopping lists, did an impressive job influencing shoppers to add French Market Coffee to their lists over just “coffee.”
Connecting impressions with branded product list adds. Ripple milk is a well-known dairy-free milk product. Ripple partnered with AdAdapted to build awareness and trial through various campaigns. Digital executions included AdAdapted’s proprietary Add-to-List function to get products directly onto consumer shopping lists, Keyword Intercept to intercept shoppers when they search for what products to add to their shopping list, an Awareness execution to drive product use via a native content experience, and a Consumer Poll to measure lift.
Tags: add-it, add-to-list, alcohol, brand, brands, cpg, cpg advertising, data, grocery list data, heineken, keyword intercept, mobile advertising, roas
Tags: add-it, add-to-cart, add-to-list, agency, brand, brands, chinet, cpg, cpg advertising, data, grocery list data, mobile advertising, roas
Tags: add-it, add-to-list, alcohol, awareness, brand, brands, cpg advertising, data, grocery list data, mobile advertising, roas, short’s brewing
Campari and Mindshare, looking to promote the Aperol Spritz (typically a summer drink) during the winter and boost sales during the high-traffic holiday time, engaged
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