Tag:

Digital

In the News

How Can CPGs Expand Their Digital Shelves?

Experts predict that worldwide retail ecommerce sales will grow by 56% over the next few years, reaching approximately $8.1 trillion by 2026. As consumers continue to turn to ecommerce shopping, CPG brands must find ways to win the attention of online shoppers to drive product sales.


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Data & Insights

3 Consumer Behaviors that Brands Must React To During An Economic Downturn

Whether a pandemic or a looming recession, brands will always face unpredictable external forces that impact consumer behavior. As experts continue to define our current economic situation, we as marketers can always look to past downturns to help formulate educated strategies that support brand-building regardless of the unknowns.


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In the News

Executive of the Year Winner: Molly McFarland

Molly McFarland offers a unique perspective as a woman in the tech start-up world. A native of Maine and a graduate of Tulane University in English and creative writing, she started her career at an architecture firm before marketing software. But in 2012, she added co-founder to her list of credentials when she and a previous coworker and friend, Mike Pedersen, opened the doors for mobile ad solution company AdAdapted.


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Case Studies

Hydrant Increases Sales Velocity with Add-to-List

Over the course of 2019 and 2020, Hydrant's electrolyte drink mix had only been available to consumers online. As the product was introduced to stores in 2021, Hydrant was looking to build awareness about its expanded availability.


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Data & Insights

More CPG Spend Going to Shopper Marketing in 2019, According to a Recent Survey

This year, CPGs are upping their spend in Shopper Marketing, specifically into digital and mobile channels. How does your organization compare?


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