Tag:

Emerging Brands

Data & Insights

5 Ways To Fight The (Brand) Switch

The last year has demonstrated to the consumer package goods industry that brand loyalty is fickle, as shoppers continue to navigate uncertain economic conditions.


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In the News

AdAdapted and WeStock Partner To Help Emerging Brands Grow Sales

AdAdapted, the leading shopping list marketing and insights platform for CPG brands, agencies, and retailers, today announced it has partnered with WeStock, a retail sales platform that makes data simpler for CPG brands. AdAdapted and WeStock have joined forces to help emerging brands grow distribution and ensure they stay on shelves by increasing sales.


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In the News

Testing New Markets or Launching a New Product? How Emerging Brands Can Make the Most of Their Marketing Dollars

Many challenges continue to prove tricky for marketers when it comes to testing new markets and launching the latest products. This mostly holds up as they look to build both consumer awareness and buy-in from retailers.It’s a tough market. In fact, an average of 30,000 new products launch each year. Yet, according to Nielsen, only 15% of new consumer packaged goods products are still around in two years’ time.


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Data & Insights

Why Brands Should Launch New Products With Shopping List Marketing

When it comes to unveiling new products, there are several challenges that marketers face as they look to drum up both consumer awareness and buy-in from grocers and additional distributors. It's a tough market


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