Tag:

Grocery Shopping

In the News

Stats to Savor as Summer Grilling Heats Up

The temps are rising, and summer holidays are approaching, which only means one thing: It’s grilling season. About 56% of Americans grilled for Memorial Day in 2021, according to Statista, but the most popular holiday for grilling, at 68%, was Fourth of July.


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Data & Insights

Summer Grilling Series: Popular Summer Grilling Staples

We’ve made it to the final post in our Summer Grilling Series (and some may say we’ve saved the best for last), bringing you the most popular summer grilling items on consumers’ grocery lists! From favored proteins to preferred condiment brands, we have ranked the top ten items in multiple categories based on shopper list data. Discover if your favorites rank! 


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Data & Insights

Summer Grilling Series: Correlated Products

When you think of summer grilling, some of the first few items that come to mind are hot dogs, burgers, and buns. Of course, there are many other items required to entertain on a hot summer weekend!


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Data & Insights

Summer Grilling Series: Plant-Based Proteins are 🔥

Sun’s out, buns out…burger buns that is! While some parts of the country enjoy grilling season year-round, Memorial Day officially kicks off the summer grilling season across the country, and hot-diggity-dog, are we ready for it here at AdAdapted!


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Data & Insights

Mobile Advertising for CPGs Just Got Easier

The Leading Platform for CPG Mobile Advertising, AdAdapted, Integrates with Out of Milk, One of the Best Shopping List Apps for Android and iOSAdAdapted, a leading mobile advertising solution for Consumer Packaged Goods (CPG) brands, announces a partnership with Out of Milk, one of the top mobile grocery list apps on both Android and iOS.


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Data & Insights

9 Do’s and Don’ts for a Successful CPG Mobile Strategy

CPG marketers are constantly looking for effective ways to incorporate mobile into their digital mix with the goal of reaching consumers where they live. Mobile, while it can present an overwhelming number of options, can often be the most effective approach to reaching consumers closest to purchase or point-of-sale.


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Data & Insights

5 Horrible Mistakes Grocery Retailers are Making with Mobile

A strong mobile strategy has become a must for grocery retailers. The country’s largest grocers have already made a commitment to mobile, including heavy investments into apps, and the rest are feeling more pressure than ever to include the channel in their marketing mix.


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Data & Insights

How Grocery Lists Can Predict Pandemic Concern

As the coronavirus spreads across the globe we see large-scale public reactions in the form of travel bans, schools closing, falling stocks, companies working remotely, and universities shifting to online classes in order to contain the spread.


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Data & Insights

Forget Baseball, Baking is Now Becoming America’s Favorite Pastime

Sports are canceled, large gatherings are canceled, social activity is a no go. So what is the general population doing to fill their down time?


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Data & Insights

Shelf Stable Items See Drop-off as COVID-19 Boosts Wane

The immediate consumer response to COVID-19 and stay-at-home orders has been well documented. Grocery shoppers rushed to stores to buy in bulk and stocked up on items like toilet paper, paper towels, hand sanitizer, and masks (link to previous blog).


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Data & Insights

WHAT TO EXPECT: Holiday Grocery Shopping in 2020

It’s holiday planning time! In a conventional year, CPG brands would look to tried-and-true messaging and in-store tactics to catch consumers’ eyes. With conventional expectations turned upside down, however, advertisers are now facing uncertainty over how shopping habits and patterns will change and how to adjust their strategy accordingly.


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