Tag:

Pandemic

Data & Insights

How Grocery Lists Can Predict Pandemic Concern

As the coronavirus spreads across the globe we see large-scale public reactions in the form of travel bans, schools closing, falling stocks, companies working remotely, and universities shifting to online classes in order to contain the spread.


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Data & Insights

NY Says Liquor is Essential; Shoppers Seem to Agree

As COVID-19 continues to rule the way we live across the US – many states are requiring all non-essential businesses, including bars, restaurants, and retail stores, to shut down. In New York, however, liquor stores are notably excluded from the rule.


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Data & Insights

Grocery Lists Signaled Changes Before CPG Brands Had Sales Data

Predicting the future is next to impossible. However, recently our team has unearthed a new way to accomplish the impossible. Exhibit A: Predictive data via grocery lists.


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Data & Insights

Consumer Need for Cleaning Essentials Recedes, Masks See Steady Uptick

In late February and early March, consumers rushed to grocery stores to stock up on paper products, cleaning supplies, and protective items. These items saw a significant spike in grocery list activity, but can we read our grocery list data and determine if these items are still being purchased at the same rate? Answer: Yes.


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Data & Insights

Shelf Stable Items See Drop-off as COVID-19 Boosts Wane

The immediate consumer response to COVID-19 and stay-at-home orders has been well documented. Grocery shoppers rushed to stores to buy in bulk and stocked up on items like toilet paper, paper towels, hand sanitizer, and masks (link to previous blog).


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