As the coronavirus spreads across the globe we see large-scale public reactions in the form of travel bans, schools closing, falling stocks, companies working remotely, and universities shifting to online classes in order to contain the spread.
As COVID-19 continues to rule the way we live across the US – many states are requiring all non-essential businesses, including bars, restaurants, and retail stores, to shut down. In New York, however, liquor stores are notably excluded from the rule.
Predicting the future is next to impossible. However, recently our team has unearthed a new way to accomplish the impossible. Exhibit A: Predictive data via grocery lists.
In late February and early March, consumers rushed to grocery stores to stock up on paper products, cleaning supplies, and protective items. These items saw a significant spike in grocery list activity, but can we read our grocery list data and determine if these items are still being purchased at the same rate? Answer: Yes.
The immediate consumer response to COVID-19 and stay-at-home orders has been well documented. Grocery shoppers rushed to stores to buy in bulk and stocked up on items like toilet paper, paper towels, hand sanitizer, and masks (link to previous blog).
Speak to an expert who can walk you through the ways that AdAdapted can benefit your specific situation.