Tag:

Shopper Marketing

In the News

AdAdapted Helps CPG Brands Include Add-to-Cart Options in Marketing Campaigns

Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The tool can help marketers create campaigns that allow shoppers to add a brand’s products directly to a retailer’s online cart.


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In the News

3 Challenges to Overcome with Self-Serve Digital Conversion Tools

Marketers’ top priority has always been turning curious visitors into returning and loyal customers. In today’s digital age, this objective requires a stronger focus on digital channels and finding new and innovative ways to reach their target audiences.


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Data & Insights

Summer Grilling Series: Correlated Products

When you think of summer grilling, some of the first few items that come to mind are hot dogs, burgers, and buns. Of course, there are many other items required to entertain on a hot summer weekend!


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Data & Insights

More CPG Spend Going to Shopper Marketing in 2019, According to a Recent Survey

This year, CPGs are upping their spend in Shopper Marketing, specifically into digital and mobile channels. How does your organization compare?


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