At face value, add-to-list advertising seems simple to most advertising professionals. You find a consumer, show them a product, and get them to add the promoted item to their mobile shopping list or online cart. Despite the obvious utility of this type of advertising, many advertisers still don’t leverage or even underutilize add-to-list. For some, this is a result of dogmatic adherence to traditional methods, and for others, it’s a lack of education on the benefits of add-to-list.
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