Tag:

Consumer Goods

In the News

5 Ad Tech Platforms for Supermarket Chains

Online grocery sales are continuing to soar, and supermarket chains are adjusting their marketing and advertising strategies to keep pace. The total U.S. online grocery market reached $8.7 billion in February 2022 — an 8% increase from the same period last year.


Read More »

In the News

LiveRamp Climbs On Narrower Q4 Loss, Deal With AdAdapted

(RTTNews) - Shares of data connectivity platform LiveRamp Holdings, Inc. (RAMP) are up more than 11% Wednesday morning after reporting narrower loss for the fourth quarter as well as on the news of its partnership with AdAdapted.


Read More »

In the News

Grocery Shoppers Ask, 'Where Are the Deals?

Where's the deal? Consumers looking for ways to save on the grocery items they need most amid decades-high inflation feel they're coming up empty-handed, new shopper surveys suggest.


Read More »

Data & Insights

Expo West 2022: The Breakdown!

After a two-year in-person hiatus, Expo West finally returned in full force last week! Over 65,000 people attended one of the biggest food shows of the year, and several AdAdapted employees were on the floor learning about the natural product industry. Amid all the buzz, several things stood out to the team. Here are a few takeaways we had from Expo West!


Read More »

Data & Insights

The Digital Difference: Best Way to Hold Your Ad Spend Accountable

Let’s say for context, that you’re in charge of a CPG advertising budget. Your marketing department or agency asks for a few million dollars to spend on mobile, but could only promise you, with minimal confidence, that the ads would reach in-market consumers, at best, 25% of the time; would you give it up or take your money elsewhere?


Read More »

In the News

Mobile Advertising Innovation Increases Sales for CPG by 3x+

A new tool simplifies grocery shopping and planning for consumers; multiplies revenue for brands and retailersIn a perfect world, ads are both useful to the consumer and help sell an advertiser’s product. AdAdapted’s Add-It® allows consumers to add products they like directly to their digital grocery list; making grocery shopping easier and providing a sophisticated 1:1 measurement of purchase intent for CPGs.


Read More »

Get a Demo

Schedule a personalized 1:1

Speak to an expert who can walk you through the ways that AdAdapted can benefit your specific situation.

Get a Demo